Genny Hom-Franzen is an accomplished public relations professional with more than twenty years of experience on both the agency and client side of the business. She began her career at San Francisco’s largest independent advertising agency, Allen & Dorward. There, as part of the public relations team, she counseled clients in the telecommunications, computer software, cable television, automotive and consumer packaged goods industries. She quickly proved her prowess in developing rapport with clients and managing accounts and budgets and was promoted several times. She then moved to PR giant Hill and Knowlton (H&K), where she excelled in client service, managed the agency’s food and wine, hospitality and community relations clients, and was, again, promoted numerous times to key senior-level positions.   

Following H&K, she joined The E. Bruce Harrison Company, where, as Senior Account Director for Community Relations, she supervised the community relations staff and was the lead senior executive on the agency’s largest account. Her career then took her to Hawaii, where she managed public affairs, issues management, travel and tourism, consumer packaged goods, and real estate clients. Upon returning to the U.S. mainland, she was recruited as AT&T’s Director of Ethnic Markets, where she was the sole decision maker for the company’s regional sponsorships in the African-American, Latino, Gay and Lesbian, and Asian Pacific Islander American communities. She also was responsible for managing several philanthropic projects in the Bay Area on behalf of the AT&T Foundation.  At AT&T, she also served for many years as Area Relations Director, where she managed media relations, philanthropy, employee communications and volunteerism, sales management support, and executive positioning. In 2005, she was bitten by the entrepreneur bug and became the founder and president of Genny Hom Communications.

Genny Hom-Franzen has received numerous awards from non-profit organizations in the Bay Area for her volunteer work in the Asian and Pacific Islander American community. She is also a recipient of an Ilima award of excellence in media relations from the International Association of Business Communicators (IABC).